At Dagley Insurance and Financial Services we’re always looking for new and exciting ways to improve the insurance industry. We happened to stumble upon this informative study – that’s still in the works – which aims at strengthening industry relationships; take a look and maybe you’ll even want to participate!
Independent insurance agents are invited to participate in what is being hailed a “major new study” that will attempt to decipher agents’ attitudes toward their carrier relationships as well as the specific companies they represent.
The survey is a result of partnership between Channel Harvest Research and Insurance Journal; the full analysis is planned to be released sometime in March. The research and report strives to provide carriers with “strategic, independent and actionable” information regarding the views and feelings that independent agents have.
John Campbell, Managing Director for Channel Harvest, explained his belief that the project will inevitably create “a strategic roadmap for P&C carriers looking to boost their business in the challenging year ahead”.
The survey will answer key questions including:
- What are the most critical factors in choosing carriers that agents will use the most?
- What are the most important aspects of marketing and sales/training support?
- What areas would agents most like to see carriers spend more marketing or co-op advertising dollars on?
- How do agents rate carriers on such attributes as claims service quality, underwriting appetite, field representatives, competitive pricing, training, and others?
- What are agents’ key rounding and remarketing efforts?
- How do agents see the importance of their agency’s social media presence—what
are the key benefits and which vehicles do they prefer?
- What are the principal concerns about and engagement in agencies’ perpetuation planning—and what resources can they tap?
Interested in participating, or simply want more information? Agents and brokers may take the survey through a portal from Campbell Communications and further information on ordering the survey report can be obtained by contacting John Campbell at: firstname.lastname@example.org