Top-performing independent agencies are leveraging their growing technology and social media skills to bolster their service capabilities, helping clients make better use of the Web in their own operations, thus becoming more of a marketing consultant and business partner rather than merely a seller of insurance. Tim Sawyer, president and co-founder of Astonish Results (third from left) joins NU Editor In Chief Sam Friedman (second from left) to explore how agents are capitalizing on their newly developed Web marketing expertise with Chris Paradiso of Paradiso Insurance (far left), Scott Purves of Purves & Associates Insurance Agency (to Mr. Sawyer’s left) and Nathan Dagley of Dagley Insurance & Financial Services (far right).
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