We’re proud to be a part of the Nationwide Insurance family. They provide us with excellent resources, support and their insurance products help us meet the needs of Texas and Colorado residents. For this reason, we were excited to see a fellow insurance blog provide a breakdown of Nationwide’s social media activities.
The article provided links to all the social sites including Twitter, Facebook and Youtube but pays special attention to, “The World’s Greatest Spokesperson in the World,” and his various viral marketing and service-oriented exploits. In describing Nationwide’s choice of a brand icon, Insurance Marketing HQ had this to say:
“The choice of a generic looking (as in not animated or Cro-magnon), non-celebrity as the spokesperson is a curious decision, but one that allows Nationwide to show off a humorous, human and creative side without selling out its brand. The campaign is special because the WGS actually interacts with fellow Nationwide employees and fans in his uniquely self-important demeanor, making them feel like part of the campaign.”
We thought that was a pretty accurate description and it makes a lot of sense when you read the comments by Steven Schreibman, vice president of advertising and brand management for Nationwide, who states in a press release:
“Nationwide is outspent by most of our competitors, so this campaign will leverage on-line and viral media in a huge way to give fans a chance to learn more about our legendary pitchman and hopefully build a dialogue with Nationwide about how our personalized customer service can make their insurance experience better. The World’s Greatest Spokesperson in the World will be an advocate for consumers, listening to the things about insurance that frustrate them, and then challenging Nationwide to address these concerns.”
Perhaps we’re a bit biased, but we’d love to heard what you think about the campaign?