Dagley

  • Insurance Solutions
    • Personal Insurance
      • Auto Insurance
      • Home Insurance
      • Renters Insurance
      • Flood Insurance
    • Business Insurance
      • Commercial Auto Insurance
      • Commercial Property Insurance
      • E&O Professional Liability Insurance
      • Workers’ Compensation Insurance
      • General Liability Insurance
    • Claims and Customer Service Resources
  • About Us
    • Meet our Management/ Team Leaders
    • Meet Our Agents
    • Meet Our Support Staff
    • Testimonial
    • Awards Press
  • Blog
  • Contact
  • Get A Quote
  • Review Us
    • Review Us

how social media can save your insurance agency

June 1, 2010 By

Facebook, twitter, and other social media channels are becoming increasingly important to the business world. And yes, that even applies to the tepid, misunderstood, insurance world. If used correctly, facebook and twitter will help maximize your web presence, build your company an effective brand, and allow you to interact with consumers in a personal way.

All too often, business owners, especially insurance folks, assume it’s a “set it and forget it” deal. It’s not that way at all. Social media must be tended to often and executed correctly, or it will simply be a waste of time. Below I provide 4 suggestions for your agency, or business, which will help you beef up your social media presence and use it to your advantage.

  1. Create a page that is eye catching, unique, and speaks to your business brand. 99% (unofficial stat) of business pages on facebook and Twitter come in the form of blandness and monotony. Make your pages stand out and sing to visitors.
  2. Interact directly with your visitors and encourage participation. Hold a contest, take a poll, offer a discount, give them useful information, etc. Keep people coming back with interesting tidbits and personal incentives.
  3. Track your metrics. Metrics are a vital aspect to a successful web and social media presence. Understanding your company’s metrics will keep you informed of what works and what doesn’t. There are several programs for social media analytics management including webtrends.com and kontagent.com – or you can handle it on your own.
  4. Keep posts frequent, but not too frequent. In other words, don’t annoy your friends and followers.

I’m calling out to all insurance agents and business owners! Get with it! Use social media to your advantage or don’t use it at all. Social media is not a fad and the hype is very real. Get on board or get out of the way.

Visit our website to learn more about our insurance agency http://dagleyins.com

Filed Under: Blog

Corporate Office

23114 Seven Meadows Pkwy
Katy, TX 77494
(281) 644-1000

Plano

8000 Coit Rd. Ste 500
Plano, TX 75025
(972) 731-9595

Cypress

14030 Telge Rd. Ste G
Cypress, TX 77429
(281) 213-3773

Brighton

730 E. Bridge St.
Brighton, CO 80601
(303) 975-1229

 

 

 

Developed by Dagley Insurance & Financial Services, Inc #12053.
Why Dagley Insurance! Kristy Taylor

Why Dagley Insurance! Liza Ratley