how social media can save your insurance agency

Facebook, twitter, and other social media channels are becoming increasingly important to the business world. And yes, that even applies to the tepid, misunderstood, insurance world. If used correctly, facebook and twitter will help maximize your web presence, build your company an effective brand, and allow you to interact with consumers in a personal way.

All too often, business owners, especially insurance folks, assume it’s a “set it and forget it” deal. It’s not that way at all. Social media must be tended to often and executed correctly, or it will simply be a waste of time. Below I provide 4 suggestions for your agency, or business, which will help you beef up your social media presence and use it to your advantage.

  1. Create a page that is eye catching, unique, and speaks to your business brand. 99% (unofficial stat) of business pages on facebook and Twitter come in the form of blandness and monotony. Make your pages stand out and sing to visitors.
  2. Interact directly with your visitors and encourage participation. Hold a contest, take a poll, offer a discount, give them useful information, etc. Keep people coming back with interesting tidbits and personal incentives.
  3. Track your metrics. Metrics are a vital aspect to a successful web and social media presence. Understanding your company’s metrics will keep you informed of what works and what doesn’t. There are several programs for social media analytics management including and – or you can handle it on your own.
  4. Keep posts frequent, but not too frequent. In other words, don’t annoy your friends and followers.

I’m calling out to all insurance agents and business owners! Get with it! Use social media to your advantage or don’t use it at all. Social media is not a fad and the hype is very real. Get on board or get out of the way.

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